Soft Economy Scarl offers a comprehensive and personalized package of services for Tourist Accommodations of Umbria, from technical assistance to the most innovative web marketing and communications strategies to give more visibility to accommodations and to improve their relations with the end customer.

Web Marketing and Communication Services

• Free check up of your tourist accommodation and of your website.
• Better visibility in the online tourism market thanks to the portal www.umbriasoft.net: a customized full presentation of your accommodation in the homepage, last minute offers, holiday packages.
• Personalized services: promotion through the main international booking engines, business relationships with international tour operators, travel consultant services and tourism trade fairs and workshops.
• Web marketing services: Search Engine Optimization (SEO, analysis and optimization of your websites), Pay per Click campaigns with Google Adwords, Landing Page and Viral Marketing through social network sites as Facebook and blogs dedicated to tourism. These activities are directed to improve your website ranking in search engines.
• Gastone-CRM, a program focused on the customer relationship management, through which you can delineate the profile of your customers based on their specific requests. You can also share files, send text messages, faxes, email and registered mail, propose surveys and start a personalized newsletter. In this way you will be able to sell customized products and services.
• Your tourist accommodation can be visible within the Italian holiday booking website www.evolutiontravel.it, an excellent channel for the promotion of holidays in Umbria. Evolution Travel is a travel portal that continues to expand and now has over 50,000 hits per month.

Management Services

• Supply a state-of-the-art software called Passepartout, a management software for reservations, online booking, customers and financial administration. Web booking services (management of online booking in your website) and Smart Booking Manager (management of online booking through the main international booking engines: Booking.com, Expedia.it, etc.)
• Creation, design, implementation and management of websites and portals, blogs and e-commerce on CMS (Content Management System) online platform.
• Graphic design and production of promotional material such as leaflets, brochures, catalogs on paper or online.